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4 Reasons Macro Counting Isn’t Helping You Lose Weight


IF YOU BELIEVE everything you hear from fitness enthusiasts and see on social media, you may be convinced that calorie counting is out and "macro counting" is in. The strategy, also referred to as "if it fits your macros" or IIFYM, involves monitoring your intake of macronutrients – or the proteins, carbohydrates and fats that provide energy – often instead of the number of calories in those foods.

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